Expedia Inc., September 2004 – Present                                                      

Lead Email Marketing Operations Manager

Own the operational side of Expedia's email program deployment, including internal project and resource management, quality control, internal and external vendor management. Lead role in shaping the requirements for future infrastructure, data capture and handling enhancements.

• Lead the team to effectively drive technical innovation within the email channel by working collaboratively with various cross functional teams to identify and implement new email marketing programs.
• Key accomplishments contributing towards $1.0 billion in gross revenue in 2008 include reductions in infrastructure breakage rates by over 10%, increases in the eligible marketing universe by 1%, launch of several new event-triggered email programs resulting in incremental revenue.
• Direct operational cost savings of > $1.0 million over next two years through implementation of new vendor relationships and process efficiencies.

Database Marketing Associate

Key member within a team environment to carry out a full range of marketing functions for the Personalized Content & Communications team.

• Proven ability to ensure the timely and accurate execution of one-time, and ongoing, outbound email communication programs that meet the needs of other functional groups within the company.
• Project manager representing the business stakeholder requirements towards implementing a password and recovery enhancement project on the Expedia.com Web site.
• Manage email audience sizing requests from internal clients and use standardized query tools to generate counts and report back to these internal stakeholders, including iterations, as necessary.

Microsoft Corp. (Volt/Kelly), April 2002 – August 2004
Xbox.com Associate Site Manager/Web Content Coordinator

Beta Coordinator, Xbox Live

• Coordinated efforts for the launch of the Xbox Live online gaming service and managed communication with beta testers; created technical documentation and functional specs for the internal and consumer beta programs for Xbox Live.
• Known point-of-contact for team members for information management, gathering, distribution, and reporting of statistical data, inventory and tracking of open issues.
• Implemented the VIP account creation process for our Marketing and Public Relation teams; creating and tracking over 300 pre-launch Xbox Live accounts for industry-related celebrities, journalists, and media.

Adobe Inc. (Manpower/Pace), August 2000 – February 2002
Software QA Engineer

• Ownership of several functional areas for In Design 2.0 and involved in the full product cycle from pre-alpha to ship, concurrent with the In Design 2.0 Japanese project; involved in the In Design 1.0 Japanese project from beta to ship.
• Subject matter expert for long documents feature and contributed to design phase decision-making and test phase milestones.
• Developed and implemented test specification that determined methodology, as well as test scripts for certification and functional testing

Microsoft Corp. (Volt), August 1999 – August 2000
Software Test Engineer